RAMSEY SOLUTIONS
FPU Preview class
A new marketing strategy for FPU has been the implementation of Preview Classes. They are a free, low-commitment way to experience what FPU is like. At first, we were creating custom emails each time we were doing this. In an effort to help streamline this process, I created this evergreen series of emails as well as a registration landing page and some social media ads and stories to help promote the event. I used some of our top coordinators who have led the class already as the spokespeople for the event moving forward and a visual representation of the type of people leading the class. UI experience was also incorporated more into the design to help give more insight into what to expect and look for from the experience.
Christmas 2023
Christmas is a big time of year for Financial Peace University (FPU). This year our marketing team crafted this collection of emails, landing page heroes, and social ads to create excitement around our big sale happening as well as help inspire people to get or give FPU during this season. As the graphic designer on this project, my role was important in shaping the campaign's visual identity, tone, and messaging, and ultimately execution of that vision.
The campaign had a guideline of fitting into what is expected during the Christmas season. We did this with a new color palette, texture, and patterns for the season. One element I am particularly proud of is the creation of the "snowflake" pattern overlayed on the backgrounds of the designs. It holds the easter egg of being constructed from our FPU logo.
This was a campaign that I was proud of being a part of creating and putting out into the world and am grateful that those feelings were reciprocated and validated internally. I received from the company a "nailed it" award for my efforts in this project.
Free FPU for Veterans
As the graphic designer for Ramsey Solutions' Financial Peace University (FPU) marketing team, I had the opportunity to work on a special project for Veterans Day. The campaign aimed to provide free access to FPU for veterans and showcased Instagram posts from both Ramsey Solutions and the Department of Veterans Affairs (VA). The project featured a print-making style, intentionally giving the design a gritty quality and distinguished presence. The highlight of the campaign was featuring a real-life veteran who had successfully completed FPU and achieved a debt-free status. This personal story added authenticity and resonance to the campaign, emphasizing the impact of FPU on veterans' financial well-being. The collaboration between Ramsey Solutions and the VA underscored the commitment to supporting veterans. We gave away nearly 15,000 copies of FPU.
